Matthew Williamson's diffusion line (even though he prefers it to be called sister line...), MW launched last week in NYC. The line has approx 250 pieces and an average price point of $400- $560. It is hitting stores now and will be hanging next to lines such as twenty8twelve and see by chloe. The line has less of a high street glamour look (which the mainline is known for) and its focus is on a more urban contemporary feel.
